System and method for reporting website activity based on inferred attribution methodology
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United States of America Patent
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Mar 25, 2008
Grant Date -
N/A
app pub date -
Sep 18, 2002
filing date -
Sep 18, 2002
priority date (Note) -
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status (Latency Note)
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Abstract
A method and system for reporting website activity. According to an example embodiment, the system receives event-level data representing visitor activity through navigation entities on a client website, infers attribution of one or more metrics to at least one navigation entity based on the visitor activity, and provides online reports to the client based on the inferred attribution.
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