System and method for providing substitute content in place of blocked content
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United States of America Patent
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Apr 15, 2008
Grant Date -
Aug 26, 2004
app pub date -
Jun 20, 2002
filing date -
Jun 20, 2002
priority date (Note) -
In Force
status (Latency Note)
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Abstract
A method for blocking content from being presented at a client device including substitution of alternative content. The client device recognizes and evaluates the received tags and blocks content based on a user profile. Substitute content is then identified and presented to the user. Substitute content includes a blank screen, prestored contents, a screen saver, alternative server content, and user selected content. The user may be prompted prior to substitution or choose that substitute content be automatically presented without prompting. Audio may be presented while substitute video is presented.
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