Method and apparatus for implied attribution of responses to promotional contacts
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United States of America Patent
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May 6, 2008
Grant Date -
May 13, 2004
app pub date -
Nov 8, 2002
filing date -
Nov 8, 2002
priority date (Note) -
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Abstract
Method and apparatus for performing automatic implied attribution is described, and in particular implied attribution in connection with a campaign. The campaign can be a marketing campaign in which actions (offer cells) are aimed at a contact group and behaviors are monitored within a defined evaluation period. By this method, the behaviors of the contact group can be attributed to the offer cells The method allows the monitoring of multiple behaviors for any number of offer cells for any number of contact groups. Contact groups can be obtained by any query process. The behaviors of a larger target group can also be implied where a link can be established between the contact group and the target group. Also described is a system for performing implied attribution, where the system can be software running on a general purpose computer.
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