Advertising compliance monitoring system

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 7374096
APP PUB NO 20040056091A1
SERIAL NO

10665540

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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An advertising compliance monitoring system is provided that includes a backscatter tag affixed to a sign or marketing material or shopper ID card, the tag communicating with a backscatter reader. The tag includes a memory for storing tag data and a transmitter. The tag transmits tag data to a reader automatically on a periodic basis or when interrogated. The tag data includes an identification number used to identify the tag associated with a particular sign, price, marketing material or shopper. This data is processed by a computer to determine compliance with and/or exposure to a particular advertising program.

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Patent Owner(s)

Patent OwnerAddress
ABL IP HOLDING LLC1170 PEACHTREE STREET NE SUITE 2300 ATLANTA GA 30309

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Hardman, Gordon E Boulder, CO 28 1892
Mead, Robert W Chicago, IL 18 814
Overhultz, Gary L River Forest, IL 25 1606
Pyne, John W Erie, CO 28 1981

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