Apparatus and method for executing a game program having advertisements therein

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 7379892
APP PUB NO 20040219977A1
SERIAL NO

10856913

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A game system which is operable to update advertisements that are displayed when a game program is executed. The system stores a game program in a memory, receives (i.e., downloads), at predetermined times of operation, for example, on each new day the game program is executed or each time the game program is executed, updated advertising data that relates to at least one advertisement, stores the received advertising data in the memory, executes the game program stored in the memory, and outputs during the execution of the game program display data which corresponds to the stored advertisement data in accordance with the game program code. Further, instead of downloading new advertisements, plural advertisements may be prestored with the game program and only advertisement selection codes are downloaded to update the advertisements that are displayed when the game program is executed.

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First Claim

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Patent Owner(s)

Patent OwnerAddress
SONY CORPORATION1-7-1 KONAN MINATO-KU TOKYO 108-0075

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Ebisawa, Kan Kanagawa, JP 35 1918

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