US Patent No: 7,406,508

Number of patents in Portfolio can not be more than 2000

Capturing advertising requests from a user

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Importance

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Abstract

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A system in which a user accessing a web environment can request advertising information without leaving the currently displayed web page. A server is communicatively coupled to a client device, such as a personal computer, and is configured to communicate content to the client device for display to the user. The content includes media, such as a web-based interactive game, an advertisement and an input area for requesting advertising information. One or more software modules executing in an operating environment provided by the server are configured to receive input from the client device when a user interacts with the media, such as taking a turn in the interactive game. The software modules communicate advertising information to the user, such as sending an email message, based on the received input, thereby allowing the user to request advertising information without interrupting his or her interaction with the currently displayed media.

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First Claim

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Patent Owner(s)

Patent OwnerAddressTotal Patents
LYCOS, INC.WALTHAM, MA23

International Classification(s)

  • [Classification Symbol]
  • [Patents Count]

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Herrmann, Mark Boston, MA 3 10
Yanowitz, Jason Amherst, MA 70 693

Cited Art Landscape

Patent Info (Count) # Cites Year
 
Other [Check patent profile for assignment information] (1)
* 2003/0229,893 Multiple response means for interactive advertising and information systems 42 2002
 
MASQUE PUBLISHING, INC. (2)
* 6,196,920 On-line game playing with advertising 110 1998
* 6,625,578 On-line game playing with advertising 136 2001
 
INTERACTIVE NETWORK, INC. (1)
* 5,643,088 Game of skill or chance playable by remote participants in conjunction with a common game event including inserted interactive advertising 276 1995
 
GLOBALSTREAMS, INC. (1)
* 2001/0039,546 System and method for obtaining and storing information for deferred browsing 61 2001
 
GOLDBERG, SHELDON (1)
* 6,183,366 Network gaming system 353 1998
 
BENEFICIAL INNOVATIONS, INC. (3)
* 5,823,879 Network gaming system 414 1996
* 6,264,560 Method and system for playing games on a network 261 1998
* 6,712,702 Method and system for playing games on a network 215 2001
 
GOLDBERG, SHELDON F. (1)
* 2005/0148,377 Network gaming system 35 2004
 
NETZERO, INC. (1)
* 6,928,615 Independent internet client object with ad display capabilities 39 1999
 
JUNO ONLINE SERVICES, INC. (3)
* 6,014,502 Electronic mail system with advertising 176 1997
* 6,199,106 Electronic mail system with advertising 96 1998
* 6,311,211 Method and apparatus for delivering electronic advocacy messages 92 1999
 
SUN MICROSYSTEMS, INC. (1)
* 6,519,584 Dynamic display advertising 32 1996
 
GABBARD, CHUCK EDWARD (1)
* 6,205,432 Background advertising system 166 1998
 
Adaboy, Inc. (1)
* 6,036,601 Method for advertising over a computer network utilizing virtual environments of games 275 1999
* Cited By Examiner

Patent Citation Ranking

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Patent Info (Count) # Cites Year
 
Other [Check patent profile for assignment information] (1)
* 2005/0113,160 Educational game with dynamic message entry and display 0 2004
 
VERIZON PATENT AND LICENSING INC. (1)
* 8,392,940 Television distribution of product/service coupon codes 0 2008
 
SEARETE LLC (1)
* 2006/0195,376 Compensation techniques for virtual credit transactions 24 2005
 
MICROSOFT TECHNOLOGY LICENSING, LLC (1)
* 8,103,547 Logocons: AD product for brand advertisers 3 2006
 
THE INVENTION SCIENCE FUND I, LLC (2)
8,977,566 Virtual world reversion rights 0 2010
8,965,803 Virtual world reversion rights 0 2010
* Cited By Examiner

Maintenance Fees

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7.5 Year Payment $3600.00 $1800.00 $900.00 Jan 29, 2016
11.5 Year Payment $7400.00 $3700.00 $1850.00 Jan 29, 2020
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