Capturing advertising requests from a user

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 7406508
SERIAL NO

09599675

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ATTORNEY / AGENT: (SPONSORED)

Importance

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Abstract

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A system in which a user accessing a web environment can request advertising information without leaving the currently displayed web page. A server is communicatively coupled to a client device, such as a personal computer, and is configured to communicate content to the client device for display to the user. The content includes media, such as a web-based interactive game, an advertisement and an input area for requesting advertising information. One or more software modules executing in an operating environment provided by the server are configured to receive input from the client device when a user interacts with the media, such as taking a turn in the interactive game. The software modules communicate advertising information to the user, such as sending an email message, based on the received input, thereby allowing the user to request advertising information without interrupting his or her interaction with the currently displayed media.

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First Claim

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Patent Owner(s)

Patent OwnerAddressTotal Patents
LYCOS, INC.WALTHAM, MA22

International Classification(s)

  • [Classification Symbol]
  • [Patents Count]

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Herrmann, Mark Boston, MA 3 17
Yanowitz, Jason Cambridge, MA 42 1040

Cited Art Landscape

Patent Info (Count) # Cites Year
 
Other [Check patent profile for assignment information] (1)
* 2003/0229,893 Multiple response means for interactive advertising and information systems 69 2002
 
MASQUE PUBLISHING, INC. (2)
* 6196920 On-line game playing with advertising 142 1998
* 6625578 On-line game playing with advertising 162 2001
 
INTERACTIVE NETWORK, INC. (1)
* 5643088 Game of skill or chance playable by remote participants in conjunction with a common game event including inserted interactive advertising 310 1995
 
GLOBALSTREAMS, INC. (1)
* 2001/0039,546 System and method for obtaining and storing information for deferred browsing 70 2001
 
GOLDBERG, SHELDON (1)
* 6183366 Network gaming system 420 1998
 
BENEFICIAL INNOVATIONS, INC. (3)
* 5823879 Network gaming system 491 1996
* 6264560 Method and system for playing games on a network 324 1998
* 6712702 Method and system for playing games on a network 274 2001
 
GOLDBERG, SHELDON F. (1)
* 2005/0148,377 Network gaming system 46 2004
 
NETZERO, INC. (1)
* 6928615 Independent internet client object with ad display capabilities 47 1999
 
JUNO ONLINE SERVICES, INC. (3)
* 6014502 Electronic mail system with advertising 213 1997
* 6199106 Electronic mail system with advertising 110 1998
* 6311211 Method and apparatus for delivering electronic advocacy messages 150 1999
 
SUN MICROSYSTEMS, INC. (1)
* 6519584 Dynamic display advertising 39 1996
 
GABBARD, CHUCK EDWARD (1)
* 6205432 Background advertising system 181 1998
 
Adaboy, Inc. (1)
* 6036601 Method for advertising over a computer network utilizing virtual environments of games 339 1999
* Cited By Examiner

Patent Citation Ranking

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Patent Info (Count) # Cites Year
 
Other [Check patent profile for assignment information] (4)
* 2005/0113,160 Educational game with dynamic message entry and display 0 2004
9159075 System and method for distribution and redistribution of electronic content 0 2010
* 2011/0125,581 SYSTEM AND METHOD FOR IMPROVING E-COMMERCE WITH ON-DEMAND ADVERTISING 1 2010
* 2014/0228,119 SYSTEM AND METHOD FOR DIRECTED ADVERTISING IN AN ELECTRONIC DEVICE OPERATING SPONSOR-CONFIGURED GAME TEMPLATE 1 2011
 
VERIZON PATENT AND LICENSING INC. (2)
* 8392940 Television distribution of product/service coupon codes 2 2008
* 2010/0004,984 TELEVISION DISTRIBUTION OF PRODUCT/SERVICE COUPON CODES 2 2008
 
EXCALIBUR IP, LLC (1)
* 2012/0253,916 DELIVERING AD-INITIATED EMAILS TO A USER'S VISUAL EMAIL INBOX TO PROVIDE ACCESS TO CONTENT 4 2011
 
SEARETE LLC (6)
* 2006/0195,376 Compensation techniques for virtual credit transactions 24 2005
* 2009/0043,683 Virtual world reversion rights 19 2008
* 2009/0198,604 Tracking a participant loss in a virtual world 1 2008
* 2009/0138,333 Follow-up contacts with virtual world participants 1 2008
* 2009/0144,148 Attribute enhancement in virtual world environments 6 2008
* 2010/0223,117 Payment options for virtual credit 0 2010
 
TELEFONAKTIEBOLAGET L M ERICSSON (PUBL) (1)
* 2011/0071,891 TRACKING OF PEER CONTENT DISTRIBUTION 2 2010
 
MICROSOFT TECHNOLOGY LICENSING, LLC (3)
* 2007/0192,181 Automatically modifying web pages to integrate advertising without changing UI 27 2006
* 8103547 Logocons: AD product for brand advertisers 3 2006
* 2008/0071,612 LOGOCONS: AD PRODUCT FOR BRAND ADVERTISERS 11 2006
 
THE INVENTION SCIENCE FUND I, LLC (3)
8977566 Virtual world reversion rights 0 2010
8965803 Virtual world reversion rights 0 2010
* 2010/0312,680 Virtual world reversion rights 1 2010
 
VRINGO INFRASTRUCTURE INC. (1)
* 2005/0240,981 System and method for broadcasting advertisements 1 2005
* Cited By Examiner

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11.5 Year Payment $7400.00 $3700.00 $1850.00 Jan 29, 2020
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