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United States of America Patent

PATENT NO 7406659
APP PUB NO 20030101413A1
SERIAL NO

09995224

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A system and methods to incorporate, distribute, and execute associated links in online content is provided. The invention contemplates client side processing of online content received from one or more cooperating content servers to incorporate associated links by a client side computing application for display to participating users. The associated links when interacted offer one or more actions including but not limited to offering additional relevant content, executing cooperating applications, and performing searches. The processing of the online content is accomplished by parsing the content and comparing the content with a predefined list of associated links. If a match occurs, the associated link is incorporated for use. The invention further contemplates the automated update of the predefined list of associated links.

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Patent Owner(s)

Patent OwnerAddress
MICROSOFT TECHNOLOGY LICENSING LLCONE MICROSOFT WAY REDMOND WA 98052

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Calbucci, Marcelo Aizenstein Furman Redmond, WA 5 113
Hittle, Jerald Lee Woodville, WA 1 53
Klein, Adrian Conor Seattle, WA 1 53
Naam, Ramez Seattle, WA 41 2454
Reynar, Jeffrey Carey Woodinville, WA 1 53
Wang, Ziyi Redmond, WA 67 1489

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