Method and apparatus for achieving a tailored content response based upon a product identifier coupled with a device identifier

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United States of America Patent

PATENT NO 7407099
SERIAL NO

11145239

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Abstract

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A method and an apparatus for achieving a tailored content response based upon a product identifier coupled with a device identifier are provided. In one method embodiment, the present invention receives a machine readable indicia wherein at least a first portion of the machine readable indicia pertains to the product identifier and at least a second portion of the machine readable indicia pertains to the device identifier. Next, a product associated with the product identifier is identified in a database, wherein the database is not required to be formatted according to an extrinsic product identification standard. Moreover, a device profile associated with the device identifier is identified, the device profile comprising context information for the device. A tailored content response is then compiled for the device based upon the product and the context information.

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Patent Owner(s)

  • HEWLETT-PACKARD DEVELOPMENT COMPANY, L.P.

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Bhatti, Nina Trappe Mountain View, CA 4 93
Lyons, Nicholas P Sunnyvale, CA 17 277
Schettino, Jr John Charles San Jose, CA 1 11

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