Declarative page view and click tracking systems and methods
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United States of America Patent
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Aug 5, 2008
Grant Date -
Feb 24, 2005
app pub date -
Aug 21, 2003
filing date -
Aug 21, 2003
priority date (Note) -
In Force
status (Latency Note)
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Abstract
Declarative page view and click tracking systems and methods are described. To utilize page view and/or click tracking, a web page developer includes a link identifier in a function call or build anchor tag call of a web page. A tracking server identifies links that include the link identifier and replaces the links with modified links that include a tracking identifier for use with a tracking system. When a modified link is selected, tracking is initiated for the link. If the tracking cannot be initiated within a specified timeout period, a client is redirected to the site identified in the link without waiting for the tracking to occur.
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