Methods and apparatuses for pay-per-call advertising in mobile/wireless applications
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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Sep 23, 2008
Grant Date -
Sep 29, 2005
app pub date -
Mar 10, 2005
filing date -
Oct 6, 2003
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
Methods and apparatuses to connect telephone calls and track information about the telephone calls resulting from advertisements on mobile/wireless media channels. In one embodiment, a method includes: assigning a telephone number to an advertiser, one of the telephone number and a reference to the telephone number to be included in an advertisement provided to an end user via a wireless media; and, monitoring telephone connections to the telephone number to bill the advertiser for the advertisement in response to each telephone connection to the telephone number. In one embodiment, a method includes: a first party providing an advertisement to a mobile device on behalf of an advertiser, the advertisement to include at least a reference to a telephonic connection with the advertiser; and, the first party collecting a fee from the advertiser in response to a telephonic connection being established between the advertiser and customer.
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