Displaying paid search listings in proportion to advertiser spending
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United States of America Patent
Stats
-
Nov 18, 2008
Grant Date -
Nov 27, 2003
app pub date -
Mar 31, 2003
filing date -
Apr 1, 2002
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
In a pay for placement database search system, in which advertisers pay to include their search listings in a database to be provided with search results in response to queries from searchers, each advertiser decides how much money he wants to spend on a search term. The search provider displays the advertisers' listings in proportion to the amount of money the respective advertisers spend. This permits the advertisers to subscribe to the database search system, deciding how much to pay for a subscription for a predetermined time period. The search provider can recommend an optimal spend amount for the advertisers.
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