Method and apparatus for anonymously tracking TV and internet usage

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 7472423
APP PUB NO 20030188171A1
SERIAL NO

10107599

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Abstract

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A system provides for tracking the behavior of television viewers and Internet browsers while protecting the privacy of the user. The level of privacy is under control of the user. In one embodiment, an arbitrary anonymous identifier is assigned to the user. The selection of a new arbitrary anonymous identifier is under the control of the user. In a second embodiment, a private anonymous identifier is based on a user entered password. The user history data is stored on a history server using the private anonymous identifier. An authentication server is provided to validate the private anonymous identifier before transferring the user history data to the history server.

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Patent Owner(s)

Patent OwnerAddress
COMCAST CABLE COMMUNICATIONS MANAGEMENT LLC1701 JFK BOULEVARD PHILADELPHIA PA 19103

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
DeCenzo, Christopher J San Francisco, CA 1 49
Xiao, Sihai Freemont, CA 12 417

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