Electronic program guide system with advertising messages in pop-ups

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 7487529
SERIAL NO

09555551

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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In one embodiment, informational messages about the program or channel to which a television receiver is tuned and advertising messages are displayed simultaneously with the current television program.In another embodiment, an EPG is displayed in a composite with an advertising message. Before such display, the microprocessor substitutes a transparency value for the stored background color value used to display the EPG alone in the conventional fashion on a background of a solid color or colors.

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Patent Owner(s)

  • ROVI GUIDES, INC.

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Orlick, Jonathan B Livermore , US 12 488

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