Result-based triggering for presentation of online content
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United States of America Patent
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Feb 17, 2009
Grant Date -
May 17, 2007
app pub date -
Jul 31, 2006
filing date -
Oct 20, 2005
priority date (Note) -
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status (Latency Note)
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Abstract
A computer-implemented method for delivering content is provided, including specifying a rule having a trigger and defining a content presentation action, and receiving a search query from a user. The method further includes generating a result set in response to the search query, identifying at least one characteristic of the result set, and comparing the at least one characteristic to the trigger. If the at least one characteristic satisfies the trigger, the content is presented as specified by the content presentation action that is defined by the rule. Other embodiments are also described.
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