Telephone call initiation through an on-line search
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United States of America Patent
Stats
-
Feb 24, 2009
Grant Date -
Jan 17, 2008
app pub date -
Jun 29, 2007
filing date -
May 19, 2003
priority date (Note) -
Expired
status (Latency Note)
Importance
Abstract
There are disclosed methods and apparatus for telephone call initiation through an on-line search. A search response includes at least one hit corresponding to a search request, an ad having a dial link, and instructions for triggering a multi-leg phone call with a merchant phone number associated with the dial link and a user phone number. The dial link has a display portion. The search response is displayed, and the dial link is activated. A call trigger is generated in accordance with the instructions in the search response. The call trigger is for initiating a multi-leg phone call with the user phone number and the merchant phone number.
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