System and method for web-based personalization and ecommerce management
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United States of America Patent
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Mar 3, 2009
Grant Date -
Nov 20, 2003
app pub date -
Apr 15, 2002
filing date -
Apr 16, 2001
priority date (Note) -
In Force
status (Latency Note)
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Abstract
A personalization system that uses rules to adjudicate and characterize a customer, or a customer's actions, and then to personalize a business function, such as a displayed page, based on the outcome of those rules. In one embodiment the invention provides a system for web-based personalization, that allows for personalizing the content or business functioning of a web-based application to reflect the characteristics of a particular user. The system comprises a user profiler, for determining a snapshot of a particular user of a web-based application, a rules editor for inputting a set of rules governing the business functioning of said web-based application, and a rules engine. The system then uses the set of rules to make decisions about the particular user and the business functioning of said web-based application, and to determine the content or business functioning of said web-based application as it applies to that user.
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