Importance

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Abstract

A contact-based system for inexpensively monitoring the presence, location, and timing of various advertising and merchandising materials at a variety of retail facilities has been disclosed. This includes sign holders, display holders, stocking section identifiers, and the like that contain a plurality of contact point sensors that match or mate with contacts positioned on the material to be monitored. Identifying contacts are placed on the material to be monitored at a factory such that when they are inserted into a pre-specified location at a facility, contact is made. The contact data is then decoded data and relayed wirelessly to a device at the facility that in turn relays the data to a remote server to determine if the merchandising materials have been positioned in that facility and at a plurality of facilities at the right place and at the right time.

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First Claim