Advertising compliance monitoring system
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United States of America Patent
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Jun 23, 2009
Grant Date -
Aug 21, 2008
app pub date -
Apr 28, 2008
filing date -
Nov 21, 2001
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
An advertising compliance monitoring system is provided that includes a backscatter tag affixed to a sign or marketing material or shopper ID card, the tag communicating with a backscatter reader. The tag includes a memory for storing tag data and a transmitter. The tag transmits tag data to a reader automatically on a periodic basis or when interrogated. The tag data includes an identification number used to identify the tag associated with a particular sign, price, marketing material or shopper. This data is processed by a computer to determine compliance with and/or exposure to a particular advertising program.
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