US Patent No: 7,606,727

Number of patents in Portfolio can not be more than 2000

System and method for identifying optimal marketing offers

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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The present invention provides for a system and method for identifying optimal marketing offers in a mass marketing campaign. An optimal offer for a particular prospect at a particular time in the multi-wave campaign is determined. In accordance with one embodiment of the present invention, offer information is initially collected for each of the various offers tagged for potential inclusion into a. Each offer is analyzed to determine its eligibility for inclusion in a marketing campaign to a particular household or individual prospect within a household. A systematic evaluation of eligibility applies a plurality of predetermined criteria to each offer on a household level, a prospect level and an offer level. In this manner, offers failing such criteria may be easily removed from inclusion in the campaign. A net present value (NPV) and a net response rate may be calculated for each eligible offer to identify one or more optimal marketing offers.

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Patent Owner(s)

Patent OwnerAddressTotal Patents
JPMORGAN CHASE BANK, N.A.NEW YORK, NY2038

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Lau, Tak Wing (Edward) - 3 9
Ma, Lizhi Newark, DE 8 87
Pederson, Shane P Oak Park, IL 9 89
Wang, Hui Upton, MA 335 1777

Cited Art Landscape

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Other [Check patent profile for assignment information] (17)
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Patent Citation Ranking

Forward Cite Landscape

Patent Info (Count) # Cites Year
 
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Maintenance Fees

Fee Large entity fee small entity fee micro entity fee due date
7.5 Year Payment $3600.00 $1800.00 $900.00 Apr 20, 2017
11.5 Year Payment $7400.00 $3700.00 $1850.00 Apr 20, 2021
Fee Large entity fee small entity fee micro entity fee
Surcharge - 7.5 year - Late payment within 6 months $160.00 $80.00 $40.00
Surcharge - 11.5 year - Late payment within 6 months $160.00 $80.00 $40.00
Surcharge after expiration - Late payment is unavoidable $700.00 $350.00 $175.00
Surcharge after expiration - Late payment is unintentional $1,640.00 $820.00 $410.00