Importance

Loading Importance Indicators...

Abstract

The present invention includes a loyalty program on a network-wide level, wherein the program facilitates a transfer of loyalty points from at least one consumer account associated with a sponsoring company to at least one consumer account associated with a host company. In one embodiment, the invention analyzes the loyalty point balances of consumer accounts associated with a sponsoring company, and based upon certain criteria or rules, the system determines particular loyalty point balances which are below a certain threshold amount or which have remained inactive for a certain time period. After determining particular consumer accounts which meet the criteria or rules, the system establishes a new host account in a host system for each qualifying consumer. The system then deducts all or any portion of the remaining loyalty point balance in the particular consumer's sponsored account and credits the corresponding host account with a corresponding loyalty point balance. By transferring the consumer accounts to a host system, the sponsoring company eliminates or reduces the loyalty point balances from its system, thereby reducing the sponsoring company accounting liabilities and providing new options for the consumers to redeem the points.

Loading the Abstract Image...

First Claim