Method and apparatus for achieving a tailored content response based upon a product identifier combined with a user identifier and a device identifier

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United States of America Patent

PATENT NO 7654455
SERIAL NO

11145328

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Abstract

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A method and an apparatus for achieving a tailored content response based upon a product identifier coupled with a user identifier and a device identifier are provided. In one method embodiment, the present invention receives a machine readable indicia wherein at least a first portion of the machine readable indicia pertains to the product identifier, at least a second portion of the machine readable indicia pertains to the user identifier and at least a third portion of the machine readable indicia pertains to the device identifier. Next, a product associated with the product identifier is identified in a database not required to be formatted according to an extrinsic product identification standard. Moreover, a user profile and device profile associated with the user identifier and device identifier is identified. A tailored content response is then compiled for the device based upon the product and context information.

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Patent Owner(s)

  • HEWLETT-PACKARD DEVELOPMENT COMPANY, L.P.

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Bhatti, Nina Trappe Mountain View, US 4 93
Lyons, Nicholas P Sunnyvale, US 17 277
Schettino,, Jr John Charles San Jose, US 2 41

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