Method and system for creation of consumer segmentations using maturation and exogenous curves

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United States of America Patent

PATENT NO 7660735
SERIAL NO

10216510

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Abstract

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A system and method for segmenting and clustering consumer segments is disclosed. The system and method disclosed decompose micro-segments into maturation curves, exogenous curves and scaling parameters. The system and method of the present invention use these generated curves to cluster micro-segments into macro-segments for business analysis purposes.

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Patent Owner(s)

Patent OwnerAddress
ARGUS INFORMATION AND ADVISORY SERVICES LLC50 MAIN STREET SUITE 1175 WHITE PLAINS NY 10606

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Breeden, Joseph L Glorieta, US 7 26
Giancola, Anthony J Albuquerque, US 2 6

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