Methods, systems, and products for classifying subscribers
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United States of America Patent
Stats
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Feb 9, 2010
Grant Date -
Mar 12, 2009
app pub date -
Oct 8, 2008
filing date -
Dec 14, 2001
priority date (Note) -
In Force
status (Latency Note)
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Abstract
Methods, systems, and products are disclosed for classifying a subscriber. An event record is formed comprising at least one command from at least one subscriber and a time associated with the at least one command. Data describing the at least one event record is merged with data describing media programming to form data describing an event timeline that describes the at least one command and the media programming selected by the at least one subscriber over a period of time. Purchasing data describing the at least one subscriber's purchase is retrieved and compared to the data describing the event timeline. The at least one subscriber is classified in a category when the data describing the event timeline indicates that the at least one subscriber viewed an advertisement and the purchasing data indicates that the at least one subscriber afterwards purchased an advertised product or service.
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