System and method of guaranteed anonymity of cable television viewership behavior
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United States of America Patent
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Feb 16, 2010
Grant Date -
Feb 3, 2005
app pub date -
Jul 28, 2003
filing date -
Jul 28, 2003
priority date (Note) -
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Abstract
A system and method for permitting viewership behavior on a cable television system, or satellite system, to be analyzed while guaranteeing the anonymity of the individual viewers. Using this system and method, the content of the message initiated by a consumer device, that is configured to receive television programming content, cannot be known by the cable operator even though the cable operator can identify the source of the message; alternatively, the entity that analyzes viewership behavior cannot know the source of the message but can know the content of the message.
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Family
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