Advertisement selection technique
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United States of America Patent
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-
Mar 2, 2010
Issued Date -
N/A
app pub date -
Apr 15, 2002
filing date -
Oct 15, 1999
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
A method for delivering advertising information (AI) from a server site (S) to a client (C). The including steps of 1) maintaining an advertising data base (ADB) comprising advertising records, each advertising record being associated with at least one item and/or category; 2) generating an item list (PL) containing at least one item to be acquired by the client (C); 3) retrieving, from the advertising data base (ADB), at least one advertising record which is associated with at least one item contained in the item list (PL) or a category of the item; and 4) using the retrieved advertising record for delivering advertising information (AI) from the server site (S) to the client (C).
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