Temporal targeting of advertisements
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United States of America Patent
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Mar 2, 2010
Grant Date -
Oct 16, 2008
app pub date -
Apr 11, 2007
filing date -
Apr 11, 2007
priority date (Note) -
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Abstract
A system and method utilize temporal targeting of content, such as advertisements. The targeting may be based on time of day, day of year, season or upcoming holidays. In addition, prior search history may be utilized to determine current popularity and/or predict future popularity for a particular concept that may be used for targeting.
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