Dynamic bidding and expected value

United States of America Patent

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Mar 9, 2010
Grant Date
Mar 29, 2007
app pub date
Apr 27, 2006
filing date
Sep 14, 2005

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Abstract

In embodiments of the present invention improved capabilities are described for receiving data associated with a mobile content, calculating an expected value of the mobile content based at least in part on the data received, and determining a bid amount for a sponsorship of the mobile content based at least in part on the expected value.

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Patent Owner(s)

Patent Owner	Address
LEMON INC	P O BOX 31119 GRAND PAVILION HIBISCUS WAY 802 WEST BAY ROAD GRAND CAYMAN KY1 - 1205 KY1 - 1205

International Classification(s)

G06Q:DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAP....

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[Patents Count]

Inventor(s)

Inventor Name	Address	# of filed Patents	Total Citations
Doughty, Dennis	Brookline, US	292	27890
Ramer, Jorey	Brighton, US	290	27907
Soroca, Adam	Cambridge, US	329	29673

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Dynamic bidding and expected value

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United States of America Patent

11414168

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PATENT NO	7676394
APP PUB NO	20070073723A1
SERIAL NO	11414168
DOCKET NO

US Family Size	Non-US Coverage
Patent Longevity	Forward Citations

DATE PUBLISHED	PUBLICATION/PATENT NO.	PUBLICATION TYPE
March 09, 2010	US,7676394,B2 US7676394B2	GRANTED PATENT AS SECOND PUBLICATION
March 29, 2007	US,20070073723,A1 US20070073723A1	FIRST PUBLISHED PATENT APPLICATION

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11414168

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