Dynamic bidding and expected value
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United States of America Patent
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Mar 9, 2010
Grant Date -
Mar 29, 2007
app pub date -
Apr 27, 2006
filing date -
Sep 14, 2005
priority date (Note) -
In Force
status (Latency Note)
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Abstract
In embodiments of the present invention improved capabilities are described for receiving data associated with a mobile content, calculating an expected value of the mobile content based at least in part on the data received, and determining a bid amount for a sponsorship of the mobile content based at least in part on the expected value.
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