Integrated inventory management system for media advertising
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United States of America Patent
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Mar 30, 2010
Grant Date -
Nov 25, 2004
app pub date -
Jun 30, 2004
filing date -
Dec 3, 1998
priority date (Note) -
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status (Latency Note)
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Abstract
. The system also includes and inventory module to create advertising inventory for a plurality of media provides, the advertising inventory containing available advertising time slots, a yield management module to generate pricing information based on the demand curve data, a forecasting module to generate advertising time segments that meet specific criteria in the advertising inventory and a pricing module to create a pricing strategy using the demand curve data where the price of advertising varies for one ore more advertising time slots in the advertising inventory based on the available advertising inventory.
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