System and method for conducting an auction-based ranking of search results on a computer network

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United States of America Patent

PATENT NO 7702672
APP PUB NO 20090240600A1
SERIAL NO

12473663

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Abstract

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A method and system are disclosed for displaying a search result list in response to a search request from a searcher using a computer network. Ranks in the search result list are auctioned for a search term for a determined display period. A database is maintained to include search listings, where the search listings are associated with a winning bidder for a specified rank in the search result list, the search term and the determined display period. The search result list displayed to the searcher includes search listings ordered in accordance with respective ranks, for the determined display period.

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Patent Owner(s)

  • EXCALIBUR IP, LLC

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Soulanille, Thomas A Pasadena, US 17 2159

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