User interface and methods for recommending items to users
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United States of America Patent
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May 18, 2010
Grant Date -
Jun 5, 2003
app pub date -
Oct 7, 2002
filing date -
Sep 18, 1998
priority date (Note) -
In Force
status (Latency Note)
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Abstract
An improved user interface and method are provided for presenting recommendations to a user when the user adds an item to a shopping cart. In response to the shopping cart add event, a page generation process generates and returns a page that includes a recommendations portion and a condensed view of the shopping cart. The recommendations portion preferably includes multiple recommendation sections, each of which displays a different respective set of recommended items selected according to a different respective recommendation or selection algorithm (e.g., recommendations based on shopping cart contents, recommendations based on purchase history, etc.). The condensed shopping cart view preferably lacks controls for editing the shopping cart, and lacks certain types of product information, making more screen real estate available for the display of the recommendations content. A link to a full shopping cart page allows the user to edit the shopping cart and view expanded product descriptions.
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