Method and apparatus for targeting of interactive virtual objects
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United States of America Patent
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May 18, 2010
Grant Date -
Aug 15, 2002
app pub date -
Oct 12, 2001
filing date -
Dec 9, 1992
priority date (Note) -
In Force
status (Latency Note)
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Abstract
A method and an apparatus are used to target interactive virtual objects to subscribers in a television delivery system. Programs are selected and virtual object locations are defined in the selected programs. The virtual objects available for targeting are categorized and the categories are correlated to subscriber information to determine the optimum targeting of the virtual objects. The invention uses upstream data reception hardware, databases and processing hardware and software, and corresponding features in the televisions to accomplish these functions.
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Family
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