System for determining user uniqueness in e-mail campaigns
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United States of America Patent
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Jul 27, 2010
Grant Date -
Jan 15, 2009
app pub date -
Oct 6, 2008
filing date -
Oct 4, 2005
priority date (Note) -
Expired
status (Latency Note)
Importance
Abstract
A method, apparatus, and computer usable program code for determining user uniqueness in e-mail campaigns. An instruction set is placed in an e-mail to form a modified e-mail. The modified e-mail is sent to a server for a distribution list, wherein the instruction set is executed in response to the modified e-mail being opened, wherein the instruction set identifies a reader of the modified e-mail based on an e-mail address of the reader and sends information to a collection device about the modified e-mail and an identification of the reader that opened the modified e-mail.
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