Determining strategies for increasing loyalty of a population to an entity
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United States of America Patent
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Aug 3, 2010
Grant Date -
Apr 28, 2005
app pub date -
Aug 25, 2004
filing date -
Aug 25, 2003
priority date (Note) -
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Abstract
A method and system is disclosed that provides: (a) a theoretical framework for designing psychological research that uncovers individual decision-making networks, both in terms of sampling requirements and questioning methods, (b) an implementation interface to schedule and administer the appropriate question sequences between an interviewer and a given individual, in real-time, via a web-based system, and (c) a coding and analysis system to summarize and quantify the potential of alternative decision structures to be used to optimize the development of marketing and communication strategies.
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