System and method for associating queries and documents with contextual advertisements
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United States of America Patent
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Aug 10, 2010
Grant Date -
Apr 14, 2005
app pub date -
Aug 20, 2004
filing date -
Aug 21, 2003
priority date (Note) -
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status (Latency Note)
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Abstract
The invention provides a system and method of associating results from a query from a user directed to a search engine to advertisements associated with the search engine. In the method, there are the steps of: obtaining advertisement keyword senses associated with the advertisements; disambiguating the query to identify query keyword senses associated with the query; expanding the query keyword senses to include relevant semantic synonyms for the query keyword senses to create a list of expanded query keyword senses; using the expanded keyword senses to search the advertisement keyword senses to locate relevant advertisements correlating to the query; and providing the relevant advertisements to the user. The system incorporates modules conducting steps of the method.
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