Importance

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Abstract

An electronic product price display system for installation in a retail environment. The system includes a plurality of electronic-ink display labels, associated with a plurality of consumer products stored in the retail environment. One or more activation modules are provided within the retail environment, for providing instructions employed in the determination of graphical indicia to be displayed on the electronic-ink display labels. Each electronic-ink display label employs an addressable display assembly including a layer of electronic ink including a bi-stable non-volatile imaging material. The electronic-ink display label includes an integrated circuit structure having a storage element for storing instructions, programs and data, and a programmed processor in communication with storage element. A signal receiving structure receives electromagnetic signals from the activation module, using the antenna structure. The electronic-ink display label displays graphical indicia representing information relating to the price and/or promotional information for the associated consumer products.

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First Claim