Monitoring and reporting usage of non-hypertext markup language e-mail campaigns
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United States of America Patent
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Sep 14, 2010
Grant Date -
Jul 10, 2008
app pub date -
Mar 18, 2008
filing date -
Oct 4, 2005
priority date (Note) -
Expired
status (Latency Note)
Importance
Abstract
A method, apparatus, and computer usable program code for tracking and reporting e-mail campaigns. An instruction set is placed in a tagged e-mail to form a modified e-mail, wherein the data type of the instruction set is set to hypertext markup language. The modified e-mail is sent to a distribution list, wherein the instruction set is executed when the modified e-mail is opened. The instruction set captures and records attributes about a reader of the modified e-mail, requests a web page at a website, passes information about the e-mail and the reader, causes a local server to request the website image from an original version of the website located on an original server in response to the non existence of the web page, causes the original server to capture relevant information about the e-mail and the reader as tracking information, and transmits the captured tracking information to a collection device.
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