Altering keyword-based requests for content
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United States of America Patent
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Oct 5, 2010
Grant Date -
Jun 28, 2007
app pub date -
Mar 28, 2006
filing date -
Dec 22, 2005
priority date (Note) -
Expired
status (Latency Note)
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Abstract
Systems and methods are provided for increasing user response to advertisements. Methods include identifying a base request from an advertisement requester, identifying a first keyword and a second keyword associated with the base request, ranking the first keyword and the second keyword based on a user response history associated with the first keyword and the second keyword, and identifying the higher ranked of the first keyword and the second keyword to be used to dynamically alter the base request.
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