Altering keyword-based requests for content
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United States of America Patent
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Oct 12, 2010
Grant Date -
Jun 28, 2007
app pub date -
Mar 28, 2006
filing date -
Dec 22, 2005
priority date (Note) -
Expired
status (Latency Note)
Importance
Abstract
Systems and methods are provided for increasing user response to advertisements from advertisement suppliers obtained in response to keywords. In one embodiment, a method includes identifying a base request from an advertisement requester; identifying a first and second keyword associated with the base request, the first and second keyword having both previously been used in advertisement requests to a first advertisement supplier; ranking the first keyword and the second keyword based on a user response history for each of the first keyword and second keyword; and identifying the higher ranked of the first keyword and the second keyword to be used to dynamically alter the base request to form an altered request to be sent to the first advertisement supplier.
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