System and method for delivering personalized advertising data

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United States of America Patent

PATENT NO 7814521
APP PUB NO 20080271068A1
SERIAL NO

11789696

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A method is disclosed for distributing advertising data in an internet protocol television (IPTV) system, the method including dividing a plurality of end user devices in the IPTV system into K advertising groups; multicasting J advertising data multicast groups to end user devices in J advertising groups having a percentile ranking above or equal to a predetermined percentile ranking; and unicasting advertising data channels for actively viewed IPTV channels being viewed by other end users.

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Patent Owner(s)

  • AT&T KNOWLEDGE VENTURES, L.P.

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Li, Zhi San Ramon, US 407 3462
Liu, Yali Davis, US 91 379
Ou, Canhui Danville, US 62 1538

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