Accurately estimating advertisement performance
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United States of America Patent
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Oct 19, 2010
Issued Date -
N/A
app pub date -
Jun 28, 2005
filing date -
Jun 28, 2005
priority date (Note) -
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status (Latency Note)
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Abstract
An on-line advertising system provides advertisements to users. At least one candidate advertisement is identified in response to an advertisement trigger. At least one key is identified relating to features of the candidate advertisement, the advertisement trigger, or a combination of the candidate advertisement and the advertisement trigger. Candidate advertisement performance is estimated based on historical data relating to the key.
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