Video advertising
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United States of America Patent
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Oct 19, 2010
Grant Date -
Feb 12, 2004
app pub date -
Jun 11, 2003
filing date -
Jun 25, 2002
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
According to the invention, a method is disclosed for playing a video program for a user that has an associated commercial that can be avoided to some extent if the user is authorized. In one step, the video program is received with the associated commercial and made available for display. An attempt by the user to avoid normal playback is detected. A playback point in the video program for the associated commercial is determined. The attempt is correlated to the playback point in the video program for the associated commercial. It is determined whether the user is authorized to avoid normal playback of the associated commercial. If the user is not authorized to avoid normal playback of the associated commercial, the attempt is thwarted.
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Family
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