Identifying and providing targeted content to users having common interests
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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Nov 2, 2010
Issued Date -
N/A
app pub date -
Jun 7, 2001
filing date -
Jun 7, 2001
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
A computer process is disclosed for selecting items to present or recommend to users based on the referring sites accessed by such users. The process includes tracking referrals of users from referring sites to a target site, and recording the item selections of the referred users from an electronic catalog of the target site. The process may also include analyzing the recorded item selections of the users to identify, for a particular subset of the referring sites, a set of items that correspond to group preferences of users referred to the target site by the subset of referring sites. These identified items may thereafter be presented to users who access a site that is a member of the subset of referring sites.
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