Dynamic selection of outbound marketing events
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United States of America Patent
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Nov 2, 2010
Issued Date -
N/A
app pub date -
May 3, 2005
filing date -
May 3, 2005
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Abstract
A database system and method for ordering marketing events for offering to a candidate. The database system comprises a database manager software application, a first database structure storing a first list identifying marketing events, and a second database structure storing a second list of candidates. The database manager software application is stored on a computer readable medium. The database manager software application comprises an optimization tool. Each marketing event from the first list comprises a marketing offer and an identified channel means for communicating the marketing offer. The optimization tool is for optimizing and sorting, the marketing events from the first list for a first candidate from said second list.
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