Method for click-stream analysis using web directory reverse categorization
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United States of America Patent
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Nov 2, 2010
Issued Date -
N/A
app pub date -
Mar 29, 2007
filing date -
Jun 2, 2000
priority date (Note) -
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Abstract
A method can be used to profile a user using network addresses, category information, and demographic data when the user requested or received information from those network addresses. A table can be created that includes the user identifier, category information, and demographic data. The user profile can be generated and based at least in part on the user identifier, category information, and at least some of the demographic data.
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