Methods for controlling an advertising campaign
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United States of America Patent
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Nov 16, 2010
Issued Date -
N/A
app pub date -
Oct 15, 2007
filing date -
Oct 15, 2007
priority date (Note) -
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Abstract
Methods and systems consistent with the present invention enable the control of aspects of an advertising campaign, such as revenue expenditure, by comparing actual and desired behavior and incorporating feedback and feed-forward error correction to continuously adjust the campaign's behavior. In certain embodiments, this control is achieved without considering individual advertisement requests or ad placements, thus bypassing the lowest-level details and instead adjusting behavior on a campaign-wide level using an adaptive control system.
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