Systems and methods for shaping a reference signal in advertising
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United States of America Patent
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Nov 16, 2010
Issued Date -
N/A
app pub date -
Oct 31, 2007
filing date -
Oct 31, 2007
priority date (Note) -
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Abstract
A system, apparatus, and method are presented for shaping a reference signal from an advertising campaign that allocates advertisements in digital or online advertising. The method includes receiving a reference signal; providing parameters representing a volume of revenue generating events resulting from the advertising campaign; shaping the received reference signal to adjust for variations in the volume of revenue generating events; and using the shaped reference signal to determine a control signal to control the allocation of advertisements.
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