Systems and methods for predicting advertising revenue
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United States of America Patent
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Nov 16, 2010
Issued Date -
N/A
app pub date -
Oct 31, 2007
filing date -
Oct 31, 2007
priority date (Note) -
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status (Latency Note)
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Abstract
Methods and system are provided to predict data related to advertising. Predicted data may include impressions, clicks, actions, or other data related to the advertisement, such as the ratio of impressions to clicks or the ratio of clicks to actions. Methods for predicting revenue of an advertising campaign use a revenue predictor in a campaign control computer while the campaign is ongoing. Based on a starting point in time during the advertising campaign when a starting revenue and volume data through the starting point in time were known and a target point in time, a cumulative predicted revenue can be determined. Based on an estimated revenue generated by the advertising campaign from a time just after the starting point in time until a selected point in time and a predicted revenue from a time just after the selected point in time until the target point in time is computed, the cumulative predicted revenue for the advertising campaign through the target point in time is determined.
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