Automated price maintenance for use with a system in which advertisements are rendered with relative preference based on performance information and price information
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United States of America Patent
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Nov 30, 2010
Issued Date -
N/A
app pub date -
Jan 10, 2003
filing date -
Nov 8, 2002
priority date (Note) -
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status (Latency Note)
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Abstract
A cost maintenance scheme useful with an advertising system which orders ads in a manner that maximizes both their relevance and their economic value, and which provides a fair bidding process in which a winning bidder is assured of not having paid too much. Ordering may be done based on accepted maximum ad bid information and/or ad performance information. For example, this information may be used to determine a position value. Cost may be determined based on accepted maximum ad bid information and/or performance information. Billing the determined cost may be subject to a condition precedent.
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