Data insertion apparatus and methods for use with compressed audio/video data

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United States of America Patent

PATENT NO 7853124
SERIAL NO

11535269

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Abstract

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Methods, apparatus, and articles of manufacture for performing data insertion in compressed audio/video data streams are disclosed. A disclosed method receives a digital data stream containing a plurality of compressed media streams associated with a plurality of different media programs and generates information to be inserted in at least one of the compressed media streams. The disclosed method identifies frames of compressed data associated with the at least one of the compressed media streams and inserts the information in at least some of the identified frames of compressed data without performing a decompression operation on the compressed data and by changing locations or values of data bits within the at least some of the identified frames.

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Patent Owner(s)

  • THE NIELSEN COMPANY (US), LLC;NIELSEN MEDIA RESEARCH, INC.

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Ramaswamy, Arun Tampa, US 248 9575
Srinivasan, Venugopal Palm Harbor, US 200 5537

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