System and method for transmitting, receiving and displaying advertisements

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 7877290
SERIAL NO

09492725

Stats

ATTORNEY / AGENT: (SPONSORED)

Importance

Loading Importance Indicators... loading....

Abstract

See full text

Digital data objects containing video-based advertisement information are broadcast via satellite and received by one or more integrated receiver decoders (IRDs). Each IRD selectively discards or caches advertisement objects (AOs) in a local memory. AOs that are incompatible with the sophistication level of the IRD and/or user preferences/characteristics are discarded without being cached and AOs that have a lower priority than currently cached AOs are discarded. The IRD arranges cached AOs into ordered lists to schedule them for display and each ordered list corresponds to a unique display position within a program guide. When the user initiates a program guide session, the IRD cyclically displays the AOs in the program guide according to the ordered lists.

Loading the Abstract Image... loading....

First Claim

See full text

Family

Loading Family data... loading....

Patent Owner(s)

Patent OwnerAddress
DIRECTV LLC2260 E IMPERIAL HIGHWAY EL SEGUNDO CA 90245

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Arsenault, Robert G Redondo Beach, US 85 3079
Leminh, Tam T Cypress, US 23 1158

Cited Art Landscape

Load Citation

Patent Citation Ranking

Forward Cite Landscape

Load Citation